Rss Blogs
Rss Blogs
Opt-In Email and eZine Advertising still more effective than RSS, Blogs, and PPC -article price
When you factor in all the costs related to promoting via an Opt-In Email or Ezine campaign you are still getting the best return on your advertising dollar investment than using RSS, Blogs or PPC. The measurable results are significantly faster than RSS and Blogs and less expensive than using Pay Per Click marketing. Without a doubt, Email and Newsletter advertising campaigns are still two of the best tools available to promote your product or service.
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Email Marketing Campaigns
There are a great many people that are still reluctant to use what is one of the best marketing tools available today. Many marketers associate email marketing with spam and have concerns about being shut down by their ISP or hosting company. The fact is, done right and by following specific guidelines you have little to fear. Follow the guidelines outlined below and you will probably kick yourself for not using this tool a lot sooner.
CAN-SPAM COMPLIANT: Just about everyone receives hundreds of spam-related emails per week and that is the main reason a lot of legitimate businesses balk at using email marketing. But if you are a legitimate business you only need to do a few things to make your email marketing efforts legal.
(a) Subject Line: It should not be misleading in any way. It should relate to the body of the message and it is a very good practice that the first paragraph relate to the subject line.
(b) Specific Opt-Out Instructions: You must include a way for the reader to opt-out by supplying a link that works.
(c) Physical Address: If you work out of an office this is the address that should appear after your signature. If you work out of the home your home address should appear after the signature.
(d) From Address: Messages should be from the same "from address"
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USE OPT-IN EMAIL ADDRESSES ONLY: This is very important. Use only Opt-In email addresses for your marketing efforts. There are many legitimate email suppliers so you have a lot of options. And even using 100% Opt-In Email Addresses does not guarantee that you won't have a few people complaining. But if you purchase addresses that include the full name, IP and date stamp you have proof of the opt-in just in case it is needed.
USE SPAM FILTER SOFTWARE: Don't let this software intimidate you. The software is easy to setup and use. It is a good idea to use spam filter software to filter out words or phrases that tend to get flagged by ISP spam filters. Some of the suppliers listed below provide free spam filtering software.
3) USE AUTORESPONDERS: Using an autoresponder will save you a lot of time and work. You can preload messages and assign specific criteria to when they should be sent. Some of the suppliers listed below provide free autoresponder software.
About the Author
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RSS vs Email: Its Not An Either-Or Question
If you've been getting caught up in all this talk of RSS versus
email, its time to stop wondering.
Marketing Sherpa just posted a new report that stirred up the
old RSS vs Email debate again.
http://www.marketingsherpa.com/sample.cfm?contentID=2988
The report starts out by stating, "It chills our blood when we
hear email marketers and publishers blithely state, "I'm
thinking about switching over to RSS entirely!" Oh no. Please
don't. RSS is worthy of testing, but it's not an email
replacement and it never will be."
A report in Jupitermedia titled "E-Mail Marketing: Alive and
Well" notes, "RSS won't be immediately effective as an
alternative to e-mail marketing. (But) for some companies
(primarily publishers who cater to a technical audience), it's
sensible to press forward with RSS now as a supplement to e-mail
marketing."
http://www.jupiterresearch.com/bin/item.pl/research:concept/1103/
id=96103/
A lot of people think this debate has been going on for long
enough. RSS is NOT a replacement for email. It does not (and may
never) rival the marketing reach and immediacy of an email
message.
Those who've been mourning the death of email marketing don't
seem to "get" the fact that RSS hasn't reached the tipping point
yet. More people read email than RSS feeds - many more.
I believe that a smart publisher or marketer must use both -
Email and RSS. Its not an either/or question.
I know for a fact that my blogs get read more when I send out an
email with a "blog post roundup." I personally prefer email and
tend to read those blogs more frequently that use email
notification.
But the news is not all good for email marketing. According to
DoubleClick, 64.7% of all legitimate email being sent (based on
their own customers' stats) is never opened. Email delivery is
cited as the #1 email marketing headache.
The good news is that email marketing has a terrific Return on
Investment (ROI) bringing in $15.50 per dollar spent on a
campaign according a report in Email Sherpa.
http://www.emailsherpa.com/emailblog.cfm?ID=360
That $15.50 per email-marketing dollar spent is roughly 17% more
than in direct-mail campaigns and 73% more than telemarketing
campaigns.
eMarketer reports that email is still a powerful marketing tool
if used well in a new report, "Email Marketing: How to Improve
ROI." http://www.emarketer.com/article.aspx?1003369
Some points it notes: · 71 percent of US online advertisers used
email marketing in 2004, while 77 percent using paid search. ·
Despite spam and email overload 45 percent see email as a good
way for companies to stay in touch with customers. · Customer
retention and increased loyalty is the main objective for email
marketing among 63 percent of surveyed marketers · 62 percent
also see email as a way to acquire new customers. · Email volume
in the US is expected to rise from over 2 trillion message this
year to nearly 2.7 trillion by 2007.
Even though both email spam and email delivery are on the rise,
end-users are getting used to spam and it's bothering them less
than it used to.
The Marketing Sherpa report also notes that 91% of US Internet
users use email on a regular basis, while roughly 4% use RSS
feeds on any sort of basis at all.
It suggests that publishers do test RSS, but recommends that
they not treat RSS as "shovelware for email content" because it
is a new medium.
Other disadvantages it notes for RSS publishers is the challenge
of metrics.
"No deliverability, open rates, hard vs soft bounces. No a/b
tests, no usability tests, no offer tests, no recency/frequency
tests, and multivariable testing..."
"The kind of data that marketers and publishers rely on to make
business, content, and marketing decisions for email campaigns
is almost entirely lacking for RSS at this time," says the
report.
So if you're wondering what you should publish - a blog or an
email newsletter - I suggest you do both.
Or at least publish a blog with email notification built in.
Remember, your list is still your most valuable asset online.
Keep either Email or RSS out of your marketing toolbox and
you're losing out on a significant portion of your audience.
RSS has other advantages that email does not have - like being
able to syndicate your content across the web. It can be a very
useful tool for building link popularity - if you do it right.
As a marketer you do need to start brushing up on your knowledge
of RSS and a good place to start is here.
http://ebizwhiz-publishing.com/rss-blogging.htm
About the Author
Priya Shah is the CEO of
eBrand360
. She writes the Marketing Slave
blog and publishes an
internet marketing newsletter
.
This article may be reprinted as long as the resource box is
left intact and all links are hyperlinked.
